How to Get Noticed with Flyer Printing

Flyer printing is an economical way to reach a large group of people very quickly. Fliers are designed to be handed out to passers-by or are for leaving a stack around for potential customers to pick up. Flyer printing is ideal when potential customers convene in a large group, such as at a trade show. For businesses looking to get their name out quickly, flyers are a great way to inexpensively promote to the general public.

But how can you really stand out in the crowd? Are there specific features you can include in flyer printing to help grab the attention of potential customers? Absolutely! This article discusses a couple of ways you can make fliers that are sure to get noticed.

Big bold colors
If you are serious about captivating flyers, you should strongly consider full color. If you are on a shoestring budget, at least use colored paper with black print for your copy. Ideally you can use a full color flyer to engage a potential customer with striking pictures and graphics.

Readability
You should always include a large title that announces the intent of your flyer printing campaign. If customers cannot quickly identify what you’re trying to tell them, they will get bored very quickly and more than likely throw the flyer away before seriously considering the offer. Consider using an extremely easy-to-read font, such as Arial, for titles and headlines. The rest of your copy should also be readable, so consider a Times New Roman type font if you have more than two or three lines of text.

Go glossy
While glossy paper is more expensive, your graphics will stand off of the page and be much more likely to grab a potential customer’s attention. Glossy paper also has a more substantial feel to it, which can also help to get your fliers noticed.

Print professionally
While you may think that working with a professional printing firm may cost you more, you will probably be surprised to find that any flyer printing project over 100 pages will very likely be less expensive than if you could print them on your own. Professional printing firms can make sure that your flyer looks incredible and with a turnaround as short as one day. Professionally printed flyers have the advantage of beating out the competition swiftly with quality that is clearly top-notch.

Important information
Don’t forget to include in the necessary contact information on your flyer. You can even use the back of the flier for this type of information. Many businesses make the mistake of only including a web site or a phone number. It’s worth listing as much information as you can, so long as you do not distract from the message of your flyer printing campaign.

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